Direct Marketing for Measurable Results
A Direct Marketing campaign with a clear call to action can help you boost your sales to existing customers, increase customer loyalty, recapture old customers and generate new business.
Direct marketing is about making direct contact with existing and potential customers to promote your products or services. Unlike media advertising, it enables you to target particular people with a personalised message. Direct marketing can be cost effective and extremely powerful at generating sales, so it is ideal for small businesses.
Direct marketing can use a variety of different methods such as Direct mail, Letter Box drops, Telemarketing, Mobile marketing, Email and SMS messages.
Direct marketing can be evaluated and measured precisely. You can analyse results to see which target group was most responsive. You can also test your marketing with sample groups before you roll out the campaign that will deliver the best response rate. With any direct marketing campaign, you can calculate a break-even point – the number of sales you need to make to cover the cost of the marketing. In addition, you can work out the cost per response and the actual return on investment.
So why use direct marketing? Direct marketing allows you to generate a response from targeted customers. As a result a small Businesses or Practice can focus their limited marketing resources where they are most likely to get results.
Marketing and Sales Services for your Business:
