An effective Marketing Plan for your business

An effective Marketing Plan should identify the right market and their needs, develop the right products for those needs and integrate your communications the right way to get the right sales results.

In today’s competitive world, clients do their research in multiple places so your Marketing efforts can no longer focus on trying to sell in an un-targeted way with different messages in different places selling what you want to sell.

Your Marketing Strategy needs to have a clear target and an ongoing sales process that attracts leads, converts them into customers and retains them as long terms clients.

An effective Marketing Plan will  Cover:

1. Business Insight

• Detailed sales analysis
• Lead Generation and lead sources review
• Sales Conversion review
• CRM review
• Referral Partnership review
• Marketing Communications audit
• Website user and analytics review
• Social Media review

2. Customer Strategy

• Who the ideal customers and segments are
• What their  needs are
• How to best engage them

3. Lead Generation Strategy

• Inbound Lead Generation
• List Building and Appointment-setting
• Outbound Lead Generation
• Lead Nurturing and Conversion

4. Communications Plan

• Branding
• Positioning
• Content Plan covering
  • Digital and Website Communications
  • Social Media Communications
  • Offline Communications

5. Implementation

• Annual Implementation Plan
• Measurement and KPIs
• Budget and Resources