EFFECTIVE MARKETING PLANS
The Marketing Strategy Company works with businesses and professional practices and develops practical Marketing Plans tailored to their business or practice.
Many business and practice owners get sold on the next “shiny” Marketing tactic when really having an effective marketing strategy is the most important aspect of any successful marketing implementation.
Before you decide on your website, product brochure or twitter account, you need to develop and commit to a marketing strategy that includes your overall objectives, who your target customers are, what they need, what products or services will fill that need and only then what marketing activities will help engage them.
Finally you need to measure what works and doesn’t and then adjust your tactics to do more of what works.
That’s why working with The Marketing Strategy Co team to develop and implement your Marketing Plan makes sense. Once we know your business goals and who the ideal customers are we can find the perfect pitch to engage them in the most cost-effective places they search for information.
We remove the confusion of whether to use the web, seo, social, mobile, direct marketing, referrals, advertising or the myriad of other marketing options. The Marketing Strategy Co team has no bias towards any option because we just want the best mix to attract new revenues for your business in the most cost-effective way.
Our Marketing Plans are comprehensive and cover:
- Business Revenue Analysis
- Customer and Product Analysis
- Brand and Positioning Audit
- Past marketing activity analysis
- Target market analysis and prioritisation
- Competitor analysis
- Business and Product positioning
- Communications Strategy – Offline, Digital, Social and Partner
- Step by Step Marketing Action Plan and Budget
- Marketing Results Dashboard