These are the key points taken from the latest episode of The Marketing Strategy Show “6 Website Essentials to attract more Business”, with special guest Justin Meadows (our web developer and the director at an IT company that specialises in helping agencies that build websites). 1. Be Customer Focused Often, when people are thinking about […]
This episode of The Marketing Strategy Show focuses on understanding how to claim back some time to allow you to focus on getting the important Marketing and Sales activities your Business needs, get done.
In this episode we interviewed Julian Griffith, the Founder and Managing Director of The Good Peanut and discussed six key mistakes that businesses make in regards to sales. Julian is a former Sales Manager and Trainer across many countries and industries and his business specialises in working with CEO’s to get over the frustrations of […]
We’re going to look at SEO (Search Engine Optimisation) and what you need to have in place to get more traffic to your website and of course more customers. This topic can be very confusing with many SEO experts promising the world but delivering little. For example, being ranked to your business name Is great […]
The difference between just having a LinkedIn account and having an effective LinkedIn Marketing Strategy to generate leads and grow your business is miles apart. In this episode Kym is joined by Adam Houlahan to discuss using LinkedIn to grow your business.
Having the correct sales and marketing strategies in place can assist not only increasing your profits, but in maximising your Business Valuation. On this episode of the Marketing Strategy Show we discuss the best sales and marketing strategies you need to have in place to maximise the value of your business as well as grow […]
Facebook Ads are the best way to promote your business online. In fact, Facebook and Google account for 80% of all the advertising spent online today. When you think of all the traditional methods being newspapers, promotions and mail-outs there are endless areas for you to spend your time with but if you are considering […]
How do you get your business or brand out there with a small or limited marketing budget? On this episode of the Marketing Strategy Show we will be discussing the best tips for marketing on a tight budget and to discuss this Kym is joined by David Peach, CEO of the Black Dog Ride. David […]
What do you say to the age-old question at a networking event when someone asks “what do you do?”. Well having your introductory pitch can make or break your first impression, So today on the Marketing Strategy Show we have invited Rod Matthews to help give you some practical tips to answer the question What […]
In a lot of businesses these days the focus is getting leads but there is no process to convert these into sales. One of the best sales improvement hacks is to develop and document a Sales Process. This can make a massive difference to your conversion rate – but where do you start? In this […]
Welcome Back to the Marketing Strategy Show. In this episode, Bob Greenup joins Kym to discuss why referrals matter and how to build a referral network Bob Greenup’s Background Executive Director for BNI Sydney Central & South Regions since 2009 Has almost five decades of experience in business Spent most of his life building up […]
Welcome Back to the Marketing Strategy Show. In this episode Stacie Chalmers (founder of the Inbound Marketing Company – based in Australia, one of the original inbound marketing and Hubspot partner agencies) to discuss the importance of understanding your buyers and where they stand along their buyers journey. One of the key elements of your […]
Welcome Back to the Marketing Strategy Show. In this episode Thomas Moin (Senior Channel Account Executive and a founding member of the HubSpot APAC office – an inbound marketing and sales platform that helps businesses track leads and follow up on customers) will join Kym. Thomas Moin has worked in sales his whole career and […]
Tim Nicholas joins Kym in this marketing.planning episode to discuss 2017 digital trends and why you must consider them when developing your marketing strategy Tim Nicholas is one of Australia’s leading Digital Strategists with over 25 years’ experience in the field and he shares his thoughts about digital technology on his Marketing Bytes blog but […]
In Part Two of this marketing.done episode of the show Kym Heffernan is joined by Geoff Anderson from Sonic Sight to give you the Video Marketing hacks to creating effective video content as well as some pitfalls or mistakes people make when trying to make video. See Episode 2 for Part One of Video Marketing Hacks. […]
Roland Hanekroot joins Kym in this marketing.planning episode to discussed how SWOT (Strengths, Weaknesses, Opportunities and Threats) framework analysis as the first step to starting a Marketing Plan Kym is joined by Roland Hanekroot, owner of New Perspectives, a business coach, mentor and author with over 25+ years’ experience working with hundreds of businesses. Here’s […]
In Part One of this marketing.done episode of the show, Kym Heffernan of The Marketing Strategy Co, Digital Marketing Agency, is joined by Geoff Anderson from Sonic Sight to give you the Video Marketing hacks to creating effective video content as well as some pitfalls or mistakes people make when trying to make video. See Episode […]
Our leading Marketing Consultant discusses 10 key elements of an effective Marketing Plan that are critical to getting more leads, clients and sales.