TMSS Ep. 45 LinkedIn Crisis Communications
How do you communicate with clients, prospects and suppliers during a crisis when there are business shutdowns and massive job losses. There has never been a more uncertain time. But one thing is for sure even if your business has shut down temporarily, you can’t put you head in the sand, now is the time to help your customers and prospects.
TMSS Ep. 44 Calming COVID Comms
How do you communicate with clients, prospects and suppliers during a crisis when there are business shutdowns and massive job losses. There has never been a more uncertain time. But one thing is for sure even if your business has shut down temporarily, you can’t put you head in the sand, now is the time to help your customers and prospects.
TMSS Ep. 43 Compelling Content Creation
Nowadays, we often see written content that just doesn’t cut it. It’s too focused on what the business does or what Google wants rather than what the reader wants. But if done right, written content can be a great marketing strategy for your business.
TMSS Ep. 42 Business Dev Basics
Sales is not about selling. Most professionals, trades and business owners aren’t taught about sales. For example, you may be a good cable maker, but you were never actually taught sales and marketing skills to run a cable business. You are good at your trade, but you don’t necessarily have the skills to market your business.
TMSS Ep. 41 Bold Brand Strategy
To be able to stand out from the crowd, you need to have a rock solid Brand Strategy as a part of your Marketing Plan.
Your Brand Strategy needs to focus on what makes you, your Brand and your company different from others. What make you special? What do you offer that others don’t?
TMSS Ep. 40 Marketing Contact Database Musts
Segmenting and keeping a clean database is relevant to any business and knowing where to dig to find your clients is a very important part of marketing. A Marketing Strategy should include a Marketing Data Strategy that segments and keeps a clean database so you can win more new business.
TMSS Ep. 39 Simple Search Strategy
Every business now is a digital business. These days no matter what business you are in, people are searching for you online for your type of business.
An effective Marketing Plan can cover hundreds of strategies and tactics but a key strategy is getting found online. So in this episode of the Marketing Strategy Show we discussed how important a search marketing strategy what are the key success path.
TMSS Ep. 38 Market Research for Results
Before setting marketing goals it is important to know what your buyers want. An in-depth market research helps you understand your target better and gives you insights that help you grow revenue.
TMSS Ep. 37 One Page Effective Marketing Plan
Without having a Marketing Plan in place before you start “doing marketing”, you are driving around in circles, never quite know if you’re going to reach destination business goal, or even if you’re on the right road. But how do you create a marketing plan?
Ep.36 Networking Strategies
Networking is no doubt important to the continued success of your business as you need to be able to create connections at meet and greets and conferences to help generate business and keep the referrals flowing. Having a well thought out networking strategy could mean the difference between someone forgetting your name or business and […]
Ep.35 Target Market Success
Although many if not all businesses operating today are tempted to pursue clients from every industry and demographic having a well-defined niche whose problems are known to you and your product / service / program can clearly solve can be far more profitable and sustainable than reaching out to clients in multiple industries which is […]
Ep.34 Telemarketing Tips
What happens when your digital marketing doesn’t generate enough leads? What if you haven’t got time yourself to keep in regular contact with your clients or even just hate calling? What if you haven’t got time to sort the high priority leads from the other leads? The answer for most businesses, especially if they’re selling […]
Ep.33 Outsourcing Success
In a recent episode of The Marketing Strategy Show Kym was joined by Angela Beale Founder of BMG Outsourcing to discuss the do’s and don’ts of outsourcing so you can do your best to ensure Outsourcing success for your business, check out the key points from the interview below; Where to begin with Outsourcing Three […]
Ep.32 Engaging Event Marketing
Event Marketing can be a great resource for strengthening your client relationships and allowing your customers to connect with you on a personal level but you must be careful as in this day and age business owners and managers are far too busy to give up their day for a 6 hour “sales pitch”. […]
Ep31 Email Marketing Success
In the latest episode of the Marketing Strategy Show our host Kym was joined by Dave Charest (Director of content marketing team for Constant Contact) to dispel the myths around email marketing no longer being relevant as well as the best practices to ensure your Email Marketing success. According to Dave some business owners and managers […]
Ep30 Marketing Tools to help grow your Business
With the multitude of Marketing tools available to business owners and managers, implementing your marketing and sales strategy can be much simpler than it was in the past.
How do you choose the correct Marketing tools, programs or services, in a sea of hundreds that are all offering similar benefits? This podcast helps guide you
Ep 29 Winning Social Strategy
Maintaining your business’ social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. In the latest episode of the Marketing Strategy Show I was joined by Anna Kotchetkova of Good Social Only to discuss Making the most of Social Media. Topics covered […]
Ep 28 Radio Advertising in 2018
The assumption of the general public dating way back to the late 1950’s (with the introduction of TV in Australia) has been that radio advertising is on the decline. In reality, nothing could be further from the truth, with radio advertising still holding the crown for generating leads based off advertisements. In today’s episode of […]
Ep27 LinkedIn Lead Generation
“LinkedIn is an important tool for businesses but how do you effectively turn your LinkedIn Marketing Strategy into Sales?
Ep26 Brand Strategy
Having a strong brand is no doubt critical to the growth of any small/medium business but what makes a strong brand? Clearly defining your values, your voice, your look and what makes you different from your competitors you will have a much better understanding of what makes your business unique.
Ep25 Facebook Ad Success pt.2
Once you know the fundamentals of Facebook you can start building buyer personas and defining your core audience to help you be successful with Facebook. These are the key points taken from the first episode in a two part series on Facebook Lead Generation Does this mean Facebook is dead? No of course this doesn’t […]
Ep24 Facebook Ad Success pt.1
Once you know the fundamentals of Facebook you can start building buyer personas and defining your core audience to help you be successful with Facebook. These are the key points taken from the first episode in a two part series on Facebook Lead Generation Does this mean Facebook is dead? No of course this doesn’t […]
Ep 23 5 Print marketing facts you should know
In a recent interview with Paul Diener (a Print expert and owner of PRD Print) we discussed the importance of print and print marketing as well as 5 facts about printing that you should know and understand. Check them out below: 1. 94% of multi-channel marketing campaigns feature print marketing Print marketing is undoubtedly one […]
Ep 22 Proving your Value with Personal Branding
In a recent interview with Steve Brossman (The Authority Catalyst and a Personal Branding expert) we discussed the importance of a strong personal brand and the 6 key principles of personal branding. See the key points below from the latest episode. Positioning Positioning is all about who you are and what’s different about you, how […]
Ep 21 Creating an Effective Loyalty Strategy
In a recent interview on the Marketing Strategy Show with Julian Khursigara from Blackhawk Network, we discussed a ‘framework’ for implementing a Successful program as well as changes in Customer Loyalty Programs & Incentive Programs. See the key points below from the latest episode. Performance It’s important to establish this first do you can assess […]
EP20 Better Sales without being Sales-y
Many people struggle with the concept of “selling” if they don’t have a sales and marketing background and are looking for Sales Improvement ideas. But you don’t have to be “salesperson” to sell. So if you are a Lawyer, Engineer, Accountant, IT Professional or a Business Owner who has to bring in new Business this […]
EP19 Website Tips Pro’s Know that you should too
These are the key points taken from the latest episode of The Marketing Strategy Show “3 Fundamentals of a Fast-Secure Website”, with special guest Justin Meadows (our web developer and the director at an IT company that specialises in helping agencies that build websites) Keeping your website fast and secure is no doubt critical to […]
EP18 6 Website Essentials to attract more Business
These are the key points taken from the latest episode of The Marketing Strategy Show “6 Website Essentials to attract more Business”, with special guest Justin Meadows (our web developer and the director at an IT company that specialises in helping agencies that build websites). 1. Be Customer Focused Often, when people are thinking about […]
EP17 Methods to Mastering Time Management
This episode of The Marketing Strategy Show focuses on understanding how to claim back some time to allow you to focus on getting the important Marketing and Sales activities your Business needs, get done.
EP16 6 Sales Mistakes that cost money
In this episode we interviewed Julian Griffith, the Founder and Managing Director of The Good Peanut and discussed six key mistakes that businesses make in regards to sales. Julian is a former Sales Manager and Trainer across many countries and industries and his business specialises in working with CEO’s to get over the frustrations of […]
EP15 Smart Search Strategy with Local SEO
We’re going to look at SEO (Search Engine Optimisation) and what you need to have in place to get more traffic to your website and of course more customers. This topic can be very confusing with many SEO experts promising the world but delivering little. For example, being ranked to your business name Is great […]
EP14 Effective LinkedIn Marketing
The difference between just having a LinkedIn account and having an effective LinkedIn Marketing Strategy to generate leads and grow your business is miles apart. In this episode Kym is joined by Adam Houlahan to discuss using LinkedIn to grow your business.
EP13 Maximising your Business Valuation
Having the correct sales and marketing strategies in place can assist not only increasing your profits, but in maximising your Business Valuation. On this episode of the Marketing Strategy Show we discuss the best sales and marketing strategies you need to have in place to maximise the value of your business as well as grow […]
EP12 Facebook Advertising Strategy
Facebook Ads are the best way to promote your business online. In fact, Facebook and Google account for 80% of all the advertising spent online today. When you think of all the traditional methods being newspapers, promotions and mail-outs there are endless areas for you to spend your time with but if you are considering […]
Ep11 Marketing on a Tight Budget
How do you get your business or brand out there with a small or limited marketing budget? On this episode of the Marketing Strategy Show we will be discussing the best tips for marketing on a tight budget and to discuss this Kym is joined by David Peach, CEO of the Black Dog Ride. David […]
Ep10 Networking Made Easy
What do you say to the age-old question at a networking event when someone asks “what do you do?”. Well having your introductory pitch can make or break your first impression, So today on the Marketing Strategy Show we have invited Rod Matthews to help give you some practical tips to answer the question What […]
Ep9 Sales Improvement Hacks
In a lot of businesses these days the focus is getting leads but there is no process to convert these into sales. One of the best sales improvement hacks is to develop and document a Sales Process. This can make a massive difference to your conversion rate – but where do you start? In this […]
Ep8 Building a referral network
Welcome Back to the Marketing Strategy Show. In this episode, Bob Greenup joins Kym to discuss why referrals matter and how to build a referral network Bob Greenup’s Background Executive Director for BNI Sydney Central & South Regions since 2009 Has almost five decades of experience in business Spent most of his life building up […]
Ep7 What’s a Buyer Persona
Welcome Back to the Marketing Strategy Show. In this episode Stacie Chalmers (founder of the Inbound Marketing Company – based in Australia, one of the original inbound marketing and Hubspot partner agencies) to discuss the importance of understanding your buyers and where they stand along their buyers journey. One of the key elements of your […]
Ep6 Choosing the best Sales CRM
Welcome Back to the Marketing Strategy Show. In this episode Thomas Moin (Senior Channel Account Executive and a founding member of the HubSpot APAC office – an inbound marketing and sales platform that helps businesses track leads and follow up on customers) will join Kym. Thomas Moin has worked in sales his whole career and […]
Ep5 Digital Trends in 2017
Tim Nicholas joins Kym in this marketing.planning episode to discuss 2017 digital trends and why you must consider them when developing your marketing strategy Tim Nicholas is one of Australia’s leading Digital Strategists with over 25 years’ experience in the field and he shares his thoughts about digital technology on his Marketing Bytes blog but […]
Ep4 Video Marketing Hacks 2
In Part Two of this marketing.done episode of the show Kym Heffernan is joined by Geoff Anderson from Sonic Sight to give you the Video Marketing hacks to creating effective video content as well as some pitfalls or mistakes people make when trying to make video. See Episode 2 for Part One of Video Marketing Hacks. […]
Ep3 SWOT Marketing Plan Basics
Roland Hanekroot joins Kym in this marketing.planning episode to discussed how SWOT (Strengths, Weaknesses, Opportunities and Threats) framework analysis as the first step to starting a Marketing Plan Kym is joined by Roland Hanekroot, owner of New Perspectives, a business coach, mentor and author with over 25+ years’ experience working with hundreds of businesses. Here’s […]
Ep2 Video Marketing Hacks 1
In Part One of this marketing.done episode of the show, Kym Heffernan of The Marketing Strategy Co, Digital Marketing Agency, is joined by Geoff Anderson from Sonic Sight to give you the Video Marketing hacks to creating effective video content as well as some pitfalls or mistakes people make when trying to make video. See Episode […]
Ep1 Creating an effective Marketing Plan
Our leading Marketing Consultant discusses 10 key elements of an effective Marketing Plan that are critical to getting more leads, clients and sales.
TMSS Ep. 45 LinkedIn Crisis Communications
How do you communicate with clients, prospects and suppliers during a crisis when there are business shutdowns and massive job losses. There has never been a more uncertain time. But one thing is for sure even if your business has shut down temporarily, you can’t put you head in the sand, now is the time to help your customers and prospects.
TMSS Ep. 44 Calming COVID Comms
How do you communicate with clients, prospects and suppliers during a crisis when there are business shutdowns and massive job losses. There has never been a more uncertain time. But one thing is for sure even if your business has shut down temporarily, you can’t put you head in the sand, now is the time to help your customers and prospects.
TMSS Ep. 43 Compelling Content Creation
Nowadays, we often see written content that just doesn’t cut it. It’s too focused on what the business does or what Google wants rather than what the reader wants. But if done right, written content can be a great marketing strategy for your business.
TMSS Ep. 42 Business Dev Basics
Sales is not about selling. Most professionals, trades and business owners aren’t taught about sales. For example, you may be a good cable maker, but you were never actually taught sales and marketing skills to run a cable business. You are good at your trade, but you don’t necessarily have the skills to market your business.
