Customer Loyalty Means More Money
Businesses and Practices are often so focused on new customer acquisition they sometimes forget to pay attention to the customers that they already have. That can be costly.
It costs 6-7 times more to acquire a new customer than it does to keep an existing one.
You are 4 times more likely to close business with an existing customer than you are with a new prospect.
Whether it’s a simple customer communications plan, referral marketing program or a complete customer loyalty program, the Marketing Strategy Company can help you develop the right strategy for your customers and your Business or Practice.
Working with many leading brands and profitable loyalty programs for both consumer (B2C) and Business (B2B) loyalty programs from some of the largest companies to smaller individual businesses has helped us understand the keys to creating a successful customer loyalty program.
Here’s some of our loyalty program experience:
Consumer loyalty rewards programs:
Visa, CBA, BankWest, ANZ, Telstra, Qantas, Bank of Qld, Suncorp, Bendigo Bank, Community Rewards (buy local), Athletes Foot, Guardian Pharmacy, Accor Hotels, Best Western, Amcal Pharmacy, Guardian Pharmacy, Samsung Card (Korea), Chinatrust Commercial Bank (Taiwan)
Trade or B2B loyalty rewards programs:
Taubmans, API Pharmaceuticals, Rexel Electrical, Brickworks (Austral Bricks), Gunz Dental, Cenvet, Nufarm, Godfrey Hurst, Bosch Automotive, BP Solar
Marketing and Sales Services for your Business:
- Customer Research
- Marketing Strategy
- Sales (Business Development) Strategy
- Sales Training
- Outsourced Marketing Managers
- Website Development
- Social Media Marketing
- Digital or Printed Newsletters
- Search Engine Optimisation
- Lead Generation
- Direct Marketing Campaigns
- Creative Services