Marketing starts with understanding your customers

Marketing is not simply selling. Many businesses confuse marketing with either hard selling or advertising.

The most important tasks in marketing have to do with studying the market, segmenting it, targeting the groups you want to service, positioning yourself in the market, and creating a service that meets needs out there.

The Marketing Strategy Company undertakes Customer and market research to help better inform you on how your services and products are perceived by your customers and what new possibilities exist for markets, products and communications to help grow your revenues.

By researching your customers and prospects we uncover their buying motives so you can develop a compelling pitch that will engage them.