Website Strategy and Development
These days almost all your prospects will look up your business online, usually before they meet you and certainly after they meet you or you send them information on your Practice or Business. Your website also provides a valuable source of new leads as well as a channel to communicate with your customers.
The majority of your Inbound and Outbound Marketing will encourage customers to visit your website (or they will visit it anyway).
But with so many Marketing considerations these days, the best approach is to get your Marketing and Business Development plans right before you start building the website. Then you can make sure your website is able to integrate your online digital and social media presence with the rest of your marketing and business development efforts.
The Marketing Strategy Company makes sure you get not just a website, but an integrated Digital Marketing and Business Development strategy. That means a website and an online presence that generates business and makes money and is not just an expense.
Once the strategy is in place it’s all in the planning. First, we develop a website “look and feel” that matches your business and brand and create an initial content plan that will make your website look professional, but be manageable enough to make sure you don’t have to create “masses” of content to get the site off the ground.
Then we define exactly what functionality you need to run your business or practice whether it be integration with your database, social media links, email marketing, content distribution or enquiry conversion.
Next we set up processes to handle Inbound and Outbound marketing plus measurement criteria to measure success and consistently improve results.
Only when is this in place do we brief our cost-effective professional website developers to start programming and make sure your website meets all the specifications and is “SEO optimized” for your target customers.
Finally, once the site is up and running we implement our digital marketing strategies to increase website traffic and improve your online enquiry conversions.
We call this Practical Website solutions.